Variety recently reported that next months release of Fantastic Beasts and Where to Find Them is on track for a modest $75 million opening weekend in the US – less than half of the $170 million Harry Potter and the Deathly Hallows Part 2 made during it’s first weekend back in 2011.
Now like me you be questioning who uses the word ‘modest’ when mentioning a box office haul in the high tens of millions – because let’s be honest, it’s an insane amount of money for any film to earn in the first 3 days of release… but there is method to the madness.
Harry Potter remains one of the most profitable film franchises in history (over $5 billion at the box office), so considering the wizarding world is about to be thrust back into the limelight once again, you may be asking why the initial $75 million prediction isn’t higher.
It’s simple really… most of us are aware that Fantastic Beasts is a completely separate story to the world Harry, Ron and Hermione inhabited, taking place almost 70 years before the troublesome trio even set foot in the famous Hogwarts School for Witchcraft and Wizardry.
So when Warner Bros Pictures factors in it’s opening weekend predictions, it’s aware that it will once again need to drum up worldwide buzz around it’s latest franchise – though with a stellar cast including Eddie Redmayne, Ezra Miller, Colin Farrell and Samantha Morton, it won’t exactly be long until the ‘fandom’ starts all over again.
Catch Fantastic Beasts and Where to Find Them in cinemas from 18 November.