This year’s all-female led Ghostbusters reboot had been panned ever since the project was announced by Bridesmaids director Paul Feig almost two years ago – but thing’s just seem to get worse for one of the most talked about films in recent years.
Having hit cinemas across the world last month (July), Ghostbusters has fallen very short of it’s intended box office revenue, so short in fact that it’s recording a loss of over $100 million dollars that would allow it to merely breaking even.
With a production budget of $150 million and a marketing budget of nearly the same amount, to-date Ghostbusters has only managed to capture $160 million in global box office takings, including it’s primary US and European markets – making the movie a catastrophe for Columbia Pictures.
Despite starring Kristen Wiig, Melissa McCarthy and Chris Hemsworth, Ghostbusters was panned almost immediately by fans of the originals after the release of the films first official trailer. So much so that the two-minute trailer became the most disliked video in YouTube’s history and causing many to boycott the movie all together.
Regardless of views prior to the films release, Ghostbusters has seen it’s fair share of positive feedback, so news that a potential sequel may no longer be financially feasible, will come as sad news for those hoping for more of the female Ghostbusters.
This is all just speculation at this point, and the money men over at Columbia Pictures may very well green-light a sequel, though they’ll need to perhaps cut their marketing budget down considerably if they hope to turn a profit at the box office.