Hollywood is having a horrid time at the moment with a large number of big budget blockbusters flopping spectacularly at the box office and leading many to question why the big studios insist on producing less than acceptable films.
Smack bang in the middle of this dilemma is Disney who, despite holding many billion dollar franchises under it’s belt, continue to churn out expensive blockbusters that fail to capture our attention and almost repel us from spending money at the cinema.
Now you’d be forgiven for assuming that when legendary director Steven Spielberg teamed up with Disney to bring the timeless classic The BFG to the big screen, it would be a big hit of the summer. I mean how could it not – one of the biggest filmmakers in history, the most successful studio in Hollywood, and a ton of money lined up for the production… it’s a win win surely…
Well actually no, completely the opposite – despite opening everywhere in the US, The BFG has tanked so badly it will likely go down in film history as one of the most expensive flops of all time.
The film, which is based on the children’s novel by Roald Dahl, took in only $24 million in it’s opening weekend – compare that to Disney’s $250 million Star Wars opening weekend earlier this year and you get a sense of how damaging this is for the studio, especially considering the $150 million production budget.
This isn’t the first time a Disney blockbuster has flopped spectacularly at the box office – back in 2012, the sci-fi adventure John Carter became one of the biggest flops of all time, taking in only $30 million in it’s opening weekend. Having cost an estimated $250 million, the film eventually made that back with a worldwide haul of $255 million, but with a $100 million marketing budget, the film will remain a colossal failure for the studio giant.
With films like Independence Day: Resurgence proving to be expensive failures, we’re definitely in a cinematic age of expensive yet poorly conceived Hollywood blockbusters that show no signs of slowing down.